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Visibly rewind your skin’s age by up to 6 years⁽¹⁾ with Obagi NU-GEN™ Cellular Renewal Serum, an advanced anti-aging and firming serum. Clinically proven to target a leading cause of skin aging by helping replenish diminished NAD+ within the skin cells– to restore skin health, visibly renew, improve skin texture, and contribute to younger, healthier-looking skin.

The proprietary AGE CTRL™ Complex is a combination of highly soluble coenzyme NAD+ and its direct booster precursors, NMN & Niacinamide (NAM), help support skin cell energy production in this advanced anti-aging serum, working with the skin’s natural longevity pathways. Clinically proven to deliver visible improvements across the 9 hallmarks of skin aging^(1),(2),(3)

Uneven skin tone and discoloration
Visible imperfections and blemish-prone skin
Sagging skin
Visible fine lines & wrinkles
Skin dullness
Visible redness and uneven complexion
Skin texture and smoothness
Skin barrier strength
Hydration levels for plumper, more hydrated skin

Through skin cellular support, Obagi NU-GEN™ Cellular Renewal Serum helps promote skin elasticity, address emerging and existing signs of aging, and visibly rewind the appearance of skin’s age.*

Perfect to use alone or to enhance results as part of a complete skincare routine.

(1) Results based on a 2025 12-week aging clinical test. (2) Results based on a 2025 12-week blemish-prone clinical test. (3) Results based on a 2025 48-hour hydration clinical test. Individual results may vary. Data on file at Obagi Cosmeceuticals LLC.

AM Routine For Dark Spot Correction & Skin Longevity

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CELLULAR RENEWAL SERUM